<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Into The Metaverse: Yon in Media]]></title><description><![CDATA[A collection of occasional interview (text and video) that Yon gives on podcasts and various media publications. ]]></description><link>https://www.intometamedia.com/s/yon-interviews</link><image><url>https://substackcdn.com/image/fetch/$s_!d4Go!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4940f9b-3d52-4c5e-84c9-dddf717fdae8_256x256.png</url><title>Into The Metaverse: Yon in Media</title><link>https://www.intometamedia.com/s/yon-interviews</link></image><generator>Substack</generator><lastBuildDate>Fri, 01 May 2026 19:30:26 GMT</lastBuildDate><atom:link href="https://www.intometamedia.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Supersocial Inc.]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[intometa@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[intometa@substack.com]]></itunes:email><itunes:name><![CDATA[Yon Raz-Fridman]]></itunes:name></itunes:owner><itunes:author><![CDATA[Yon Raz-Fridman]]></itunes:author><googleplay:owner><![CDATA[intometa@substack.com]]></googleplay:owner><googleplay:email><![CDATA[intometa@substack.com]]></googleplay:email><googleplay:author><![CDATA[Yon Raz-Fridman]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Spatial Computing: Why the Future of the Internet is 3D]]></title><description><![CDATA[My guest episode with Radio Davos on the future of the 3D internet]]></description><link>https://www.intometamedia.com/p/spatial-computing-why-the-future</link><guid isPermaLink="false">https://www.intometamedia.com/p/spatial-computing-why-the-future</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Wed, 15 May 2024 13:03:24 GMT</pubDate><enclosure url="https://i.scdn.co/image/ab6765630000ba8af7019b70eacbd77078caf5e8" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div><hr></div><p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p>At Supersocial, we believe that the future of the internet is 3D, a transition from the 2D world of websites, apps and pages to immersive virtual worlds. I was delighted to join the Radio Davos podcast of the World Economic Forum to dive into our vision for the future of the 3D internet and the potential of the Apple Vision Pro.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FdFR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FdFR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FdFR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg" width="227" height="226" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:226,&quot;width&quot;:227,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:16758,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FdFR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FdFR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3c1d8a3-7e51-44bf-beef-3816b595636d_227x226.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>We also discussed the huge economic opportunities presented by the growth of the 3D internet as well as risks.</p><p>From the hosts:</p><blockquote><p>'Spatial computing', 'blended reality', 'the metaverse'. For those of us who still use screens and keyboards to access the digital world, those phrases might not mean very much. But many experts believe the '2D' internet will soon be a thing of the past, and we will all be, one way or another, in a 3D metaverse.</p><p>With Apple's Vision Pro headset renewing interest in virtual reality, we speak to two proponents of the metaverse who see both huge opportunities and significant risks.</p></blockquote><p>Listen to the podcast below:</p><iframe class="spotify-wrap podcast" data-attrs="{&quot;image&quot;:&quot;https://i.scdn.co/image/ab6765630000ba8af7019b70eacbd77078caf5e8&quot;,&quot;title&quot;:&quot;Spatial computing: why the future of the internet is 3D&quot;,&quot;subtitle&quot;:&quot;World Economic Forum&quot;,&quot;description&quot;:&quot;Episode&quot;,&quot;url&quot;:&quot;https://open.spotify.com/episode/2XlgXU7KqP4VYogbnASpo2&quot;,&quot;belowTheFold&quot;:true,&quot;noScroll&quot;:false}" src="https://open.spotify.com/embed/episode/2XlgXU7KqP4VYogbnASpo2" frameborder="0" gesture="media" allowfullscreen="true" allow="encrypted-media" loading="lazy" data-component-name="Spotify2ToDOM"></iframe><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/spatial-computing-why-the-future?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/spatial-computing-why-the-future?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p></p>]]></content:encoded></item><item><title><![CDATA[Bringing Brands into the 3D Internet, Starting on Roblox]]></title><description><![CDATA[My guest episode on the future of brands in the 3D Internet]]></description><link>https://www.intometamedia.com/p/bringing-brands-into-the-3d-internet</link><guid isPermaLink="false">https://www.intometamedia.com/p/bringing-brands-into-the-3d-internet</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Tue, 12 Mar 2024 13:06:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/GtARKwqy79E" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p>Privileged to have been invited back as a guest on Signum Growth&#8217;s <a href="https://www.youtube.com/@signumgrowth">Bits of Signum </a>podcast hosted by Angela Dalton alongside Eliza Jappinen. We delved into the future of the 3D Internet, changing consumer behaviors on the Internet and the growth of brand experiences on platforms such as Roblox.</p><p>We also discussed the difference between building brand experiences and new IP in the 3D Internet, Epic Games&#8217; strategy for building IP worlds in the wake of its $1.5 billion investment by Disney and Supersocial&#8217;s plans for 2024.</p><p>From the hosts:</p><blockquote><p><em>In this episode of Bits of Signum, Angela and Eliza are joined for the second time on the show by Yon Raz-Fridman, Founder and CEO of Supersocial. During their conversation they discuss the shifting behaviors and locations of the youngest generations, building brand experiences on the 3D internet, the difference between brands and IP and how they should operate differently on platforms like Roblox, Epic Games second party strategy and entire company flywheel, and much more!</em></p><p><em>Yon Raz-Fridman is the Founder and CEO of Supersocial, a metaverse company operating as a cutting-edge studio and next-generation agency, developing, producing, and publishing world-class games, experiences and brand worlds on Roblox and other emerging platforms. </em></p><p><em>Yon has his own podcast and newsletter, Into the Metaverse, where he is a leading industry voice on all things metaverse, 3D gaming, and beyond. The mission of Into the Metaverse is to help you understand what the metaverse is, how it will impact your life, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, definitely check out Into the Metaverse.</em></p></blockquote><h1>Watch</h1><div id="youtube2-GtARKwqy79E" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;GtARKwqy79E&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/GtARKwqy79E?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/bringing-brands-into-the-3d-internet?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/bringing-brands-into-the-3d-internet?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Building Deeply Social and Expressive Virtual Worlds]]></title><description><![CDATA[My guest episode on Building the Open Metaverse]]></description><link>https://www.intometamedia.com/p/building-deeply-social-and-expressive</link><guid isPermaLink="false">https://www.intometamedia.com/p/building-deeply-social-and-expressive</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Fri, 24 Nov 2023 18:02:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/_6rMqpHOP2E" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p>Delighted to have been invited as a guest on Marc Petit and Patrick Cozzi&#8217;s podcast, <a href="https://www.buildingtheopenmetaverse.org/episodes/building-deeply-social-and-expressive-virtual-worlds">Building the Open Metaverse</a>. We delved into the future of Roblox and Fortnite, discuss how these platforms shape immersive social spaces and how users and creators embrace the metaverse.<br><br>In this episode I also share my journey to becoming a pioneer in the metaverse through platforms like Roblox, and discuss how young people today are "metaverse native," immersed in virtual worlds and using avatars to socialize. </p><p>From the hosts: </p><blockquote><p><em>[Yon&#8217;s] company, Supersocial, builds virtual experiences for brands on Roblox and Fortnite Creative. He sees these platforms emerging as leaders, with interoperability between them unlikely in the near future.</em></p><p><em>He believes virtual worlds will empower entrepreneurship for young people to build businesses and make money. His advice for entrepreneurs is to understand your "why," tap into your passion, and find your differentiator. </em></p><p><em>For brands, [Yon] emphasizes the importance of consistency, understanding your audience, and bringing diverse voices. Ultimately, he hopes the metaverse will spread joy, self-expression, and advance humanity.</em></p></blockquote><h3><strong>Watch</strong></h3><div id="youtube2-_6rMqpHOP2E" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;_6rMqpHOP2E&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/_6rMqpHOP2E?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/building-deeply-social-and-expressive?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/building-deeply-social-and-expressive?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item><item><title><![CDATA[Evolving Your Marketing in The Metaverse.]]></title><description><![CDATA[My guest episode on Alan Hart's Marketing Today podcast.]]></description><link>https://www.intometamedia.com/p/evolving-your-marketing-in-the-metaverse</link><guid isPermaLink="false">https://www.intometamedia.com/p/evolving-your-marketing-in-the-metaverse</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Sun, 17 Sep 2023 17:51:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vb1G!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vb1G!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vb1G!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vb1G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg" width="880" height="440" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:440,&quot;width&quot;:880,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;384: Evolving Your Marketing in The Metaverse with Yon Raz-Fridman, Founder and CEO at Supersocial&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="384: Evolving Your Marketing in The Metaverse with Yon Raz-Fridman, Founder and CEO at Supersocial" title="384: Evolving Your Marketing in The Metaverse with Yon Raz-Fridman, Founder and CEO at Supersocial" srcset="https://substackcdn.com/image/fetch/$s_!vb1G!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vb1G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45447583-797b-4e5c-b40c-399e6a32361e_880x440.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Delighted to have been invited as a guest on Alan Hart&#8217;s Marketing Today podcast. Alan goes behind the scenes with the world&#8217;s best chief marketing officers and business leaders. </p><p>From Alan on our episode: </p><blockquote><p>&#8220;<em>Yonatan Raz-Fridman&nbsp;is an entrepreneur, repeat founder, and technology executive. Originally from Israel, he went to London to start his career, met his wife, and moved to New York. Eventually, they moved back to her hometown and are now based in Columbus, Ohio. In college, Yon was part of an entrepreneurial academic program where he developed a passion for blending expression, creativity, and digital products.</em></p><p><em>Supersocial Inc.&nbsp;is the number one developer, publisher, and operator of premium virtual worlds on immersive social platforms like&nbsp;Roblox&nbsp;and Fortnight. They create engaging games and experiences that focus on bringing joy to next-gen digital communities using their own IP and IP from some of the world's most innovative and largest brands and companies. After seeing the rise of Minecraft, Roblox, and Fortnight before and during the pandemic, Yon began to believe virtual 3D worlds were going to be the next frontier of the consumer internet. There are two generations (Z and Alpha, born after 2000) that have been born into a smartphone-based world with large, immersive social platforms. They are playing, socializing, and expressing themselves on these platforms and representing themselves as a 3D avatar with a mindset of "It&#8217;s not just me playing the character. I am the character". Yon realized these kids are going to grow up and will likely want to continue to interact with the internet in the same way. This evolution will change the way they interact with media, entertainment, and shopping. While the fundamentals are yet to be determined, the scale is undeniable.</em></p><p><em>In this episode, Alan and Yon discuss how Supersocial is capitalizing on that hypothesis, how brands and advertisers might think about experimenting and getting in early, and what the KPIs are in these spaces. Yon talks about trends he is seeing in the Metaverse, how they are connected to actual human behavior change, and the ways Supersocial works with brands, like&nbsp;NARS Cosmetics, to harness these opportunities. Yon says the Metaverse isn't replacing the current internet; it is the next iteration. It is the next frontier of the consumer internet, and there is exponential potential to grow into it. However, he also warns against getting caught up in hype, both negative and positive, and instead advises to "pay attention to what people do with technology, not the technology itself."</em></p></blockquote><h3><strong>Watch</strong></h3><div id="youtube2-fcfYjVl6z70" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;fcfYjVl6z70&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/fcfYjVl6z70?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p><strong>In this episode, you'll learn:</strong></p><ul><li><p>What Supersocial does and the KPIs they care about</p></li><li><p>The inevitable evolution of the internet and how we use it</p></li><li><p>What most people are missing when they think about the Metaverse</p></li></ul><p><strong>Key Highlights:&nbsp;</strong></p><ul><li><p>[01:46] From Israel to Columbus, Ohio</p></li><li><p>[06:10] The spark to start Supersocial</p></li><li><p>[11:45] What is Supersocial?</p></li><li><p>[12:40] What we don't know and what we are missing when it comes to the metaverse</p></li><li><p>[14:45] The internet is evolving into the next iteration.</p></li><li><p>[17:45] How might there be 100 billion people in the Metaverse?</p></li><li><p>[20:00] What is Yon seeing in the Metaverse today?</p></li><li><p>[21:30] Bringing brands to Roblox in an authentic way</p></li><li><p>[26:20] How brands can start in the space</p></li><li><p>[29:47] Metaverse success metrics</p></li><li><p>[32:00] Pandemic pivot</p></li><li><p>[36:00] Advice to his younger self: Perfect is the enemy of great.</p></li><li><p>[37:30] Be careful how much you rely on technology versus what people do with it.</p></li><li><p>[40:50] Trends and subcultures</p></li><li><p>[44:00] You own your time.</p></li></ul><p>Find more about Alan&#8217;s podcast on these links: </p><ul><li><p><a href="http://twitter.com/abhart">http://twitter.com/abhart</a></p></li><li><p><a href="https://www.linkedin.com/in/alanhart">https://www.linkedin.com/in/alanhart</a></p></li><li><p><a href="http://twitter.com/themktgtoday">http://twitter.com/themktgtoday</a></p></li><li><p><a href="https://www.facebook.com/themktgtoday/">https://www.facebook.com/themktgtoday/</a></p></li><li><p><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></p></li></ul><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, a company that designs, builds, promotes, operates and grow cutting-edge virtual worlds on Roblox and beyond. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/evolving-your-marketing-in-the-metaverse?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/evolving-your-marketing-in-the-metaverse?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[Reacting to Apple's new AR/VR headset with Priya David Clemons on Gatherverse News]]></title><description><![CDATA[Hey, Yon here! Welcome to Into The Metaverse.]]></description><link>https://www.intometamedia.com/p/reacting-to-apples-new-arvr-headset</link><guid isPermaLink="false">https://www.intometamedia.com/p/reacting-to-apples-new-arvr-headset</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Thu, 08 Jun 2023 13:53:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/t9e8q75Syac" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><blockquote><p>Will a new device from Apple rock the XR industry?</p></blockquote><p>That was the question of the day on Monday as Apple unveiled their new AR/VR headset at WWDC23. It was an absolute pleasure to hop on Gatherverse News to discuss this release and what it could mean for Apple and the industry at large with my friend Priya David Clemens. </p><p>You may recognize Priya as my co-host of Into the Metaverse&#8217;s weekly Yon &amp; Priya Talk All Things Metaverse segment. It was great to hop on one of her many platforms and react together to this potentially industry-changing day!</p><h1><strong>Watch</strong>:</h1><div id="youtube2-t9e8q75Syac" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;t9e8q75Syac&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/t9e8q75Syac?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, a company that designs, builds, promotes, operates and grow cutting-edge virtual worlds on Roblox and beyond. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/reacting-to-apples-new-arvr-headset?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/reacting-to-apples-new-arvr-headset?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[Exploring Virtual Worlds - a captivating conversation on ARK Invest's podcast]]></title><description><![CDATA[Why virtual worlds, why now, and why it matters to brands]]></description><link>https://www.intometamedia.com/p/exploring-virtual-worlds-a-captivating</link><guid isPermaLink="false">https://www.intometamedia.com/p/exploring-virtual-worlds-a-captivating</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Sat, 13 May 2023 16:10:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UMT_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UMT_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UMT_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UMT_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg" width="800" height="418" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:418,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UMT_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UMT_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbb86d6f9-3028-4d23-9bfb-5d8770bd836b_800x418.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I'm a long time fan of&nbsp;ARK Invest, the investment firm led by Cathie Wood, with their consistently bullish take on the innovation economy, backing it with best-in-class research, including their annual Big Ideas report and the podcast For Your Innovation, of which I'm an avid listener.<br><br>This is why I'm honored to have been invited by&nbsp;Nicholas Grous&nbsp;and&nbsp;Angela Dalton&nbsp;to be on ARK's podcast to speak about Virtual Worlds and the role they play in shaping the next era of the consumer Internet, the emergence of a metaverse, and the work we do at Supersocial to help power this new era with cutting-edge products and services.<br><br>I hope you'll enjoy listening to it as much as we enjoyed having the conversation. Access it here through these links: <a href="https://ark-invest.com/podcast/exploring-virtual-worlds-with-yonatan-raz-fridman-from-supersocial/">Web</a> / <a href="https://podcasts.apple.com/us/podcast/exploring-virtual-worlds-with-yonatan-raz-fridman-from/id1271691895?i=1000612609395">Apple</a> / <a href="https://open.spotify.com/episode/0E3puX0sbS0GqIq6SDtfry?si=6qnjZj_DTyWbZAiIjdVWHg">Spotify</a> / <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hcmstaW52ZXN0LmNvbS9mZWVkL3BvZGNhc3Q/episode/aHR0cHM6Ly9hcmstaW52ZXN0LmNvbS8_cG9zdF90eXBlPXBvZGNhc3QmcD0xNzIzMQ?sa=X&amp;ved=0CAUQkfYCahcKEwiI86DgtPL-AhUAAAAAHQAAAAAQAQ">Google</a> / <a href="https://www.youtube.com/watch?v=LkbaBImAHgI">YouTube</a></p><iframe class="spotify-wrap podcast" data-attrs="{&quot;image&quot;:&quot;https://i.scdn.co/image/ab6765630000ba8a5680926b84d10d3c5a2d4fc0&quot;,&quot;title&quot;:&quot;Exploring Virtual Worlds with Yonatan Raz-Fridman from Supersocial&quot;,&quot;subtitle&quot;:&quot;ARK Invest&quot;,&quot;description&quot;:&quot;Episode&quot;,&quot;url&quot;:&quot;https://open.spotify.com/episode/0E3puX0sbS0GqIq6SDtfry&quot;,&quot;belowTheFold&quot;:false,&quot;noScroll&quot;:false}" src="https://open.spotify.com/embed/episode/0E3puX0sbS0GqIq6SDtfry" frameborder="0" gesture="media" allowfullscreen="true" allow="encrypted-media" data-component-name="Spotify2ToDOM"></iframe><div id="youtube2-LkbaBImAHgI" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;LkbaBImAHgI&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/LkbaBImAHgI?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><h3>Summary of the episode</h3><p><strong>Introduction to Supersocial</strong></p><p>During the episode, we started with a discussion of how Supersocial was founded in June 2020 and rapidly emerged as a leading developer, publisher and technology company focused on virtual worlds. These virtual worlds are the next frontier of digital environments where new generations (kids, youth, young adults) will, and already are, spending significant portions of their time. In addition to socialization and self-expression possibilities through games in virtual worlds, there are other categories beyond gaming which are powered by the immersion (sense of presence) that users experience in virtual worlds. Supersocial helps make these virtual worlds iconic and authentic, and help turn them into businesses.</p><div class="pullquote"><p><strong>&#8220;arming the rebels who will build next generation experiences&#8221;</strong></p></div><p><strong>How Supersocial Operates Today</strong></p><p>Initially, Supersocial began building on the Roblox platform because of the strong technical infrastructure it offers and its extraordinary community of users. It allowed Supersocial to &#8220;prototype in the metaverse&#8221; because of Roblox&#8217;s expansive reach and ability to bring people together on its platform, with its own economy, while providing monetization opportunities. It helped Supersocial prove its original use case, which is that the 3D virtual worlds are the future of human interaction on the Internet.</p><p>While Roblox is pushing its engine forward, Fortnite Creative is another platform where next-generation games are being built. Fortnite Creative and UEFN combine the marketplace with the ability to build next-generation games, experiences, and virtual worlds for new audiences, while in a technical environment where they can push the boundaries with the Unreal Engine Editor integrated into Fortnite Creative. Epic Games&#8217; gradual democratization of the Unreal Engine within the Fortnite Creative ecosystem is leading to games and experiences which can be rapidly iterated in scalable marketplace environments (similar to Roblox).</p><p>The challenge Fortnite Creative faces is that the perception of the platform is that of a first-person shooter game. On UEFN / FNC 2.0, the experiences being created will need to be more diverse and go much beyond first-person shooter games. There is an amazing opportunity in the coming 18-36 months for Supersocial to help Epic Games build next-generation games and solidify Fortnite Creative as a key platform and marketplace alongside Roblox.</p><p><strong>The new internet homepage for the next generation</strong></p><p>Supersocial isn&#8217;t a gaming studio. Instead, its work is reflecting a shift in human behavior. The world now has its first metaverse-native generation which is pushing the boundaries of the internet and what&#8217;s considered to be mainstream. Generational adoption of virtual worlds by both the (current) Roblox generation and the (previous) Minecraft generation will drive the expansion of the metaverse and the experiences it offers. We expect that in the next 10+ years, there will be an inflection point at which we will see a large amount of people who care about and invest as much in their virtual identities as their physical identities.</p><p><strong>Authentic branded experiences: persistent rather than transactional relationships</strong></p><p>Supersocial works with brands on a 360-model. Majority of brands view virtual worlds as a place to promote their brand and products which they already sell and monetize in the physical world. These brands generally need to be onboarded and be educated on the nature of these platforms and how to build a virtual world which can become a sustainable business versus a marketing initiative (only). They consider virtual worlds to be a part of their marketing mix, which is a &#8220;V1&#8221; way of thinking about virtual worlds.</p><p>A small portion of brands is already focusing on the &#8220;V2&#8221; option. This involves building something which is a business asset, and / or where you create IP. Brands have an amazing opportunity to be key components of millions of users&#8217; experiences. These experiences include self-expression through 3D avatars, and helping entrepreneurs own, operate, and monetize their virtual worlds. They are ahead of the curve with consumers because of the authentic, immersive environments they create.</p><p>A great example of a successful branded experience is the partnership between NARS Cosmetics and Supersocial on Roblox. It demonstrated the technical and creative innovation possible in virtual worlds, and it was the #1 branded beauty virtual world on Roblox. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!436N!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!436N!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!436N!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!436N!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!436N!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!436N!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg" width="326" height="326" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:326,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!436N!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!436N!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!436N!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!436N!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F61a5a507-04b3-497f-9174-82ef58fd42f0_1500x1500.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The prestige beauty company created a virtual world in which, for the first time, players could fully customize their avatars&#8217; faces in unlimited ways. There were even instances of players who designed their looks virtually, then bought the corresponding products IRL and posted comparison photos of each version on social media platforms. This type of interaction also leads to (inadvertent) advertising for the brand, which will be very important in the changing marketplace. This also supports the long-term vision of Supersocial, which is creating virtual worlds where the brand&#8217;s essence is the cornerstone for the experience, and the brand resonates with the community in an elevated way. We also think it reflects how we will see e-commerce transactions linked to virtual worlds in the next 3-5 years.</p><p>Branding engagement can be invigorated through games and virtual worlds. There is an emotional connection between people and brands, and virtual worlds can generate continuous cycles of interactions between them. </p><div class="pullquote"><p><strong>&#8220;For this new generation, virtual worlds are not forms of escapism; They are extensions and elevations of real life for their users&#8221;</strong></p></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, a company that designs, builds, promotes, operates and grows cutting-edge virtual worlds on Roblox and beyond. Samantha Krauser helped draft this letter. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/exploring-virtual-worlds-a-captivating?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/exploring-virtual-worlds-a-captivating?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[Speaking about the metaverse on Web3 Wednesdays podcast with Sam Peurifoy]]></title><description><![CDATA[Hey, Yon here! Welcome to Into The Metaverse.]]></description><link>https://www.intometamedia.com/p/speaking-about-the-metaverse-on-web3</link><guid isPermaLink="false">https://www.intometamedia.com/p/speaking-about-the-metaverse-on-web3</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Thu, 11 May 2023 12:57:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/VkVcRgmb2pM" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p>Delighted to have been invited as a guest on Sam Peurifoy&#8217;s Web3 Wednesdays podcast, which brings together some of the greatest minds across crypto and blockchain at large to explore complex topics from an approachable dialogue.</p><p>From Sam: </p><blockquote><p><em>&#8220;Brands are still moving into the metaverse, and enterprise UGC might be one of the biggest marketing vectors of the next decade.<br><br>Had the pleasure of chatting with <a href="https://www.linkedin.com/in/ACoAAACv6LoBBDv_V762DObK6FHcucvX_gTJggg">Yonatan Raz-Fridman</a> over at <a href="https://www.linkedin.com/company/supersocialinc/">Supersocial Inc.</a>, a shop spinning up games &amp; experiences for brands across creator platforms like <a href="https://www.linkedin.com/company/roblox/">Roblox</a>, <a href="https://www.linkedin.com/company/fortnite/">Fortnite</a>, and <a href="https://www.linkedin.com/company/minecraft-launcher/">Minecraft</a>. They continue to see steady growth in interest from brands who recognize the unique opportunity to have a persistent game world that both advertises to an audience &amp; potentially brings in new monetization elements. <br><br>There's a sizable window of opportunity for both independent creators and serious commercial brands to claim new game modes, "virtual world experiences," and digital asset sales. Personally very curious to see where the bulk of the building ends up happening, and if it's with the young creators (where it traditionally has been), or if corporates take a big bite of the new marketing pie.&#8221;</em></p></blockquote><h3><strong>Watch</strong></h3><div id="youtube2-VkVcRgmb2pM" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;VkVcRgmb2pM&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/VkVcRgmb2pM?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, a company that designs, builds, promotes, operates and grow cutting-edge virtual worlds on Roblox and beyond. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjoxNjIwOTM5MSwicG9zdF9pZCI6MTIwNDkxNDgzLCJpYXQiOjE2ODM4MDk1NzEsImV4cCI6MTY4NjQwMTU3MSwiaXNzIjoicHViLTgxODAyNSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.3osE4rFDjYFb6r3P9eRYkgwz7wwC43CzJJINfvUm8JI&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjoxNjIwOTM5MSwicG9zdF9pZCI6MTIwNDkxNDgzLCJpYXQiOjE2ODM4MDk1NzEsImV4cCI6MTY4NjQwMTU3MSwiaXNzIjoicHViLTgxODAyNSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.3osE4rFDjYFb6r3P9eRYkgwz7wwC43CzJJINfvUm8JI"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[Speaking about the metaverse on the Digital Customer Experience podcast with Mark Levy]]></title><description><![CDATA[Hey, Yon here! Welcome to Into The Metaverse.]]></description><link>https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the</link><guid isPermaLink="false">https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the</guid><dc:creator><![CDATA[Yon Raz-Fridman]]></dc:creator><pubDate>Wed, 10 May 2023 12:47:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/O_mYRbSXzKg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Hey,&nbsp;<a href="https://www.linkedin.com/in/yonatanrf/">Yon</a>&nbsp;here!&nbsp;Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p>Delighted to have been invited recently as a guest on the <a href="https://digitalcx.substack.com/p/45-dcx-perspectives-and-insights?utm_source=direct&amp;r=6ook&amp;utm_campaign=post&amp;utm_medium=web">DCX podcast</a> by Mark Levy <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;DCX - Perspectives and Insights on Digital CX&quot;,&quot;id&quot;:650723,&quot;type&quot;:&quot;pub&quot;,&quot;url&quot;:&quot;https://open.substack.com/pub/digitalcx&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/e4a07056-590e-4a1a-ac9a-ff839f583462_490x490.png&quot;,&quot;uuid&quot;:&quot;a7e43463-2a5d-4e6d-873f-211b04e0785e&quot;}" data-component-name="MentionToDOM"></span>, a though leader in the digital customer experience space.</p><h3><strong>Watch</strong></h3><div id="youtube2-O_mYRbSXzKg" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;O_mYRbSXzKg&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/O_mYRbSXzKg?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3>Key Moments</h3><ul><li><p>Virtual worlds as a place to socialize and play. 1:47</p></li><li><p>What is the promise of the metaverse? 7:21</p></li><li><p>What is the metaverse, and what does it mean? 9:18</p></li><li><p>What&#8217;s the best way to show up? 13:24</p></li><li><p>Examples of companies that are doing virtual worlds well. 18:24</p></li><li><p>Cements the brand as an innovator. 20:10</p></li><li><p>How virtual identity will integrate into our identity. 24:05</p></li><li><p>Determining what&#8217;s real. 28:44</p></li></ul><div><hr></div><p><em>Yon is the founder of CEO of <a href="https://www.supersocialinc.com/">Supersocial</a>, a company that designs, builds, promotes, operates and grow cutting-edge virtual worlds on Roblox and beyond. Thank you for subscribing to&nbsp;<a href="https://www.intometamedia.com/">Into The Metaverse</a>. We grow when readers who appreciate our work spread the word.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/p/speaking-about-the-metaverse-on-the?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[Speaking on the Naavik Podcast (Dec. 20)]]></title><description><![CDATA[Wen Metaverse?]]></description><link>https://www.intometamedia.com/p/speaking-on-the-naavik-podcast-dec</link><guid isPermaLink="false">https://www.intometamedia.com/p/speaking-on-the-naavik-podcast-dec</guid><dc:creator><![CDATA[Yonatan Raz-Fridman]]></dc:creator><pubDate>Thu, 22 Dec 2022 03:02:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8KlN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8KlN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8KlN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8KlN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg" width="1280" height="720" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/e2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:720,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Source: &quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Source: " title="Source: " srcset="https://substackcdn.com/image/fetch/$s_!8KlN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8KlN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2e06ec6-a940-4569-a108-39fb6e67547b_1280x720.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image Credit: Naavik</figcaption></figure></div><p>Delighted to have been invited as a guest on the <a href="https://naavik.co/themetacast/crypto-corner-51">Metacast podcast</a> by <a href="https://naavik.co">Naavik</a>, one of my favorite podcasts covering the business of gaming. </p><p>My host, <a href="https://www.linkedin.com/in/nikovuori/">Niko Vuori</a>, did a terrific job facilitating a hype-breaking conversation about the metaverse, and allowing me to share perspectives both as CEO of Supersocial and host of Into The Metaverse.  </p><div><hr></div><p><em><strong>Listen to the episode on</strong></em>: <a href="https://open.spotify.com/show/5mkaaxf5LCesU0SxMYZz9V?dl_branch=1&amp;si=rUmg5ssFRcyT5MKjROI-aw&amp;nd=1">Spotify</a> / <a href="https://podcasts.apple.com/us/podcast/the-metacast-by-naavik/id1568736386">Apple</a></p><p><em><strong>Watch:</strong></em></p><div id="youtube2-17qi7_fzbDo" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;17qi7_fzbDo&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/17qi7_fzbDo?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><p><em>If you liked this letter:</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><p><em>And:</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E"><span>Share</span></a></p><p><em>Plus</em>:</p><p><em>Connect</em> and <em>send me a message on <a href="https://www.linkedin.com/in/yonatanrf/">Linkedin</a> with suggestions for guests you&#8217;d like to see on the podcast show and topics you&#8217;d like to see covered.</em></p><div><hr></div><p><strong>Our mission is to become the leading destination to learn about the metaverse</strong> - what it is, why it&#8217;s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by publishing podcast shows and letters that help make sense of the metaverse.</p><p><em><strong>Into The Metaverse</strong></em> is a multi-segment podcast show that covers companies, technologies and trends through deep interviews with the brilliant minds who build, create for, and invest in the metaverse.</p><p><em><strong>Into The Metaverse</strong></em> covers companies, technologies and trends that are bringing this promise to life. <strong>Yonatan Raz-Fridman &#8220;Yon&#8221;</strong> (founder &amp; CEO of <a href="http://www.supersocialinc.com/">Supersocial</a>) interviews the brilliant minds building for, and investing in, the Metaverse.</p>]]></content:encoded></item><item><title><![CDATA[Talking "metaverse" at Pontifical Bolivarian University, one of Colombia's Largest Universities]]></title><description><![CDATA[The Pontifical Bolivarian University in Colombia recently hosted their traditional "International Week", classified as one of the most important visibility and relationship building initiatives by the university.]]></description><link>https://www.intometamedia.com/p/talking-metaverse-at-pontifical-bolivarian</link><guid isPermaLink="false">https://www.intometamedia.com/p/talking-metaverse-at-pontifical-bolivarian</guid><dc:creator><![CDATA[Yonatan Raz-Fridman]]></dc:creator><pubDate>Wed, 14 Sep 2022 12:01:21 GMT</pubDate><enclosure url="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/192ec11d-00f0-4ede-81cf-53e5c67112af_400x400.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;Chc7yz5siek&quot;,&quot;title&quot;:&quot;A post shared by UPBBGA (@upbbga)&quot;,&quot;author_name&quot;:&quot;upbbga&quot;,&quot;thumbnail_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/__ss-rehost__IG-Chc7yz5siek.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:false}" data-component-name="InstagramToDOM"></div><p>The Pontifical Bolivarian University in Colombia recently hosted their traditional "International Week", classified as one of the most important visibility and relationship building initiatives by the university. </p><p>The International Week brought together nearly 1,000 participants from 12 universities in countries such as Hungary, Brazil, France, Germany, Mexico, Argentina, and Colombia, in 8 academic, disciplinary, cultural, language and innovation activities with different components in multilingualism and multiculturalism.&nbsp;</p><p>I was invited to speak about the emergence of the metaverse and the opportunities it entails for Colombia and other Latin American communities.</p><p><em><strong>Watch: <br></strong>(actual interview starts on 6:00. Length is ~40 minutes):</em></p><div id="youtube2-VyF5CjyoltQ" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;VyF5CjyoltQ&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/VyF5CjyoltQ?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><p>If you liked the content:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><p>And:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E"><span>Share</span></a></p><p>Bonus Ask:</p><ul><li><p>Leave us a review on <a href="https://podcasts.apple.com/us/podcast/into-the-metaverse/id1618542082">Apple Podcasts</a> - it truly helps!</p></li><li><p>Subscribe on <a href="https://www.youtube.com/channel/UCQWOZudjL5_YCuUfDKuq8wA">YouTube</a> - you&#8217;ll be notified when new videos drop.</p></li><li><p>Follow us on <a href="https://twitter.com/intothemetapod?s=21&amp;t=vnuGt372HHhDRHywgvVK4Q">Twitter</a> (Yon&#8217;s DMs are <a href="https://mobile.twitter.com/yonatanrf">open</a>).</p></li></ul><div><hr></div><p><strong>Our mission is to become the leading destination to learn about the Metaverse</strong> - what it is, why it&#8217;s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by producing and publishing reliable, insightful and entertaining podcast shows that help make sense of the Metaverse.</p><p><em><strong>Into The Metaverse</strong></em> covers companies, technologies and trends that are bringing this promise to life. <strong>Yonatan Raz-Fridman &#8220;Yon&#8221;</strong> (founder &amp; CEO of <a href="http://www.supersocialinc.com/">Supersocial</a>) interviews the brilliant minds building for, and investing in, the Metaverse.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p><em><strong>Not financial or tax advice.&nbsp;</strong>This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice.</em></p>]]></content:encoded></item><item><title><![CDATA[Speaking on 'Culture Meets Crypto' Podcast]]></title><description><![CDATA[Discussing the metaverse TAM; evolving from web2 games; and Blockchain's role in the metaverse]]></description><link>https://www.intometamedia.com/p/speaking-on-culture-meets-crypto</link><guid isPermaLink="false">https://www.intometamedia.com/p/speaking-on-culture-meets-crypto</guid><dc:creator><![CDATA[Yonatan Raz-Fridman]]></dc:creator><pubDate>Wed, 07 Sep 2022 13:35:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/ASuacJzcvPA" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><a href="https://www.linkedin.com/in/angela-dalton/">Angela Dalton</a> has been an early investor and deal maker at the intersection of crypto and gaming (Mythical Games is among her investments). I have a lot of respect for Angela&#8217;s work with <a href="https://signumgc.com/">Signum Growth Capital</a> which is why we <a href="https://www.intometamedia.com/p/s2e7-investing-in-the-metaverse-with">hosted</a> her on <em>Into The Metaverse</em> podcast. When Angela invited me to be a guest on her own podcast (<a href="https://open.spotify.com/show/4EOmTKIJlykFdOzj3JCVFD">Culture Meets Crypto</a>) I naturally said yes with anticipation!</p><p>I&#8217;m delighted to share with the Into The Metaverse community the episode we recored on Angela&#8217;s podcast, which was a lot of fun! Among other things, we discussed why the real TAM of the metaverse is 100 *billion* people (much bigger than the studies will lead you to believe), exiting the Web2/traditional world of Zero Sum Games, and whether NFTs and blockchain generally are required in my ultimate vision of the metaverse.  </p><div><hr></div><p><em><strong>Listen to the episode on</strong></em>: <a href="https://open.spotify.com/episode/6WCWn0Hz9WlJflCTRtLQL6?go=1&amp;sp_cid=4663de72ac67b0fab9c1fec324fd773e&amp;utm_source=embed_player_p&amp;utm_medium=desktop&amp;nd=1">Spotify</a> / <a href="https://podcasts.apple.com/us/podcast/yon-raz-fridman-ceo-of-supersocial/id1630001837?i=1000575548269">Apple</a></p><p><em><strong>Watch:</strong></em></p><div id="youtube2-ASuacJzcvPA" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;ASuacJzcvPA&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/ASuacJzcvPA?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><p>If you liked the content:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><p>And:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.intometamedia.com/p/this-week-in-the-metaverse-ep15?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo0MDY4NzgxOSwicG9zdF9pZCI6NzAyOTIxMDgsImlhdCI6MTY2MTg2MjIwOCwiZXhwIjoxNjY0NDU0MjA4LCJpc3MiOiJwdWItODE4MDI1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.StmBgUwSDszgbGAVMghxOiZDhflqM4r08yVjR8L4m9E"><span>Share</span></a></p><p>Bonus Ask:</p><ul><li><p>Leave us a review on <a href="https://podcasts.apple.com/us/podcast/into-the-metaverse/id1618542082">Apple Podcasts</a> - it truly helps!</p></li><li><p>Subscribe on <a href="https://www.youtube.com/channel/UCQWOZudjL5_YCuUfDKuq8wA">YouTube</a> - you&#8217;ll be notified when new videos drop.</p></li><li><p>Follow us on <a href="https://twitter.com/intothemetapod?s=21&amp;t=vnuGt372HHhDRHywgvVK4Q">Twitter</a> (Yon&#8217;s DMs are <a href="https://mobile.twitter.com/yonatanrf">open</a>).</p></li></ul><div><hr></div><p><strong>Our mission is to become the leading destination to learn about the Metaverse</strong> - what it is, why it&#8217;s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by producing and publishing reliable, insightful and entertaining podcast shows that help make sense of the Metaverse.</p><p><em><strong>Into The Metaverse</strong></em> covers companies, technologies and trends that are bringing this promise to life. <strong>Yonatan Raz-Fridman &#8220;Yon&#8221;</strong> (founder &amp; CEO of <a href="http://www.supersocialinc.com/">Supersocial</a>) interviews the brilliant minds building for, and investing in, the Metaverse.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.intometamedia.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.intometamedia.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p><em><strong>Not financial or tax advice.&nbsp;</strong>This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice.</em></p>]]></content:encoded></item></channel></rss>