Bringing Brands into the 3D Internet, Starting on Roblox
My guest episode on the future of brands in the 3D Internet
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Privileged to have been invited back as a guest on Signum Growth’s Bits of Signum podcast hosted by Angela Dalton alongside Eliza Jappinen. We delved into the future of the 3D Internet, changing consumer behaviors on the Internet and the growth of brand experiences on platforms such as Roblox.
We also discussed the difference between building brand experiences and new IP in the 3D Internet, Epic Games’ strategy for building IP worlds in the wake of its $1.5 billion investment by Disney and Supersocial’s plans for 2024.
From the hosts:
In this episode of Bits of Signum, Angela and Eliza are joined for the second time on the show by Yon Raz-Fridman, Founder and CEO of Supersocial. During their conversation they discuss the shifting behaviors and locations of the youngest generations, building brand experiences on the 3D internet, the difference between brands and IP and how they should operate differently on platforms like Roblox, Epic Games second party strategy and entire company flywheel, and much more!
Yon Raz-Fridman is the Founder and CEO of Supersocial, a metaverse company operating as a cutting-edge studio and next-generation agency, developing, producing, and publishing world-class games, experiences and brand worlds on Roblox and other emerging platforms.
Yon has his own podcast and newsletter, Into the Metaverse, where he is a leading industry voice on all things metaverse, 3D gaming, and beyond. The mission of Into the Metaverse is to help you understand what the metaverse is, how it will impact your life, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, definitely check out Into the Metaverse.
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Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.