Closing a Chapter with Supersocial
Virtual worlds are here to stay as a meaningful social fabric of the internet
After five unforgettable years of pushing the boundaries of social play and digital engagement, I’m pleased to share that Supersocial has been acquired by Super League Enterprise (NASDAQ: SLE).
This marks the end of our journey of Supersocial as an independent studio, but it’s far from the end of our story. We’ve always believed in the potential of immersive platforms like Roblox, and now, with Super League’s incredible resources, the journey continues in a different format.
When Pedro, Luiza, Tatiana, and I founded Supersocial in early 2020, our mission was simple: redefine how brands engage with audiences through social play. We set out to transform digital spaces into vibrant ecosystems where players and brands could connect more profoundly and meaningfully. From the beginning, it was about more than just creating games—it was about shaping the next generation of the internet.
The journey has been everything we could have hoped for and more. From developing groundbreaking experiences for brands like Gucci, e.l.f. Cosmetics, and Universal Music Group, to building relationships with an extraordinary community of players, I couldn’t be prouder of what we’ve accomplished.
But it’s the people behind these experiences who made it all possible. I’m deeply grateful to our team, investors, partners, and friends who believed in the vision and supported us every step of the way. These relationships will remain at the heart of everything we do moving forward.
This acquisition is an exciting new chapter for Supersocial. By joining forces with Super League, we’re unlocking even greater potential for our clients, partners, and players who inspire us daily. Super League will continue pushing the envelope, bringing even more value to the world of branded interactive entertainment and creating immersive, engaging experiences that resonate on a deeper level.
For me personally, this acquisition offers an opportunity to step back from the day-to-day while still staying deeply involved in the world I care about. I’m delighted to serve as an advisor to Super League, and I’ll be keeping a close eye on the future of immersive gaming and the next phase of digital brand engagement. I’ve learned so much from this journey, and I can’t wait to share those lessons with the next generation of builders.
To our extended Supersocial community: your support has meant the world to me. I look forward to seeing how we can continue to make an impact together.
For those of you who have followed my journey from the beginning, I can’t thank you enough for your unwavering support. Whether you’ve been a part of Supersocial’s growth or cheered from the sidelines, I am grateful to you.
Let’s keep building.
Yon
Press Highlights:
Roblox studios begin to consolidate as Super League buys Supersocial (Digiday)
Super League Acquires Supersocial, Expanding Brand Partnerships and Driving Business Growth (Press Release)