EP.14: Jonathan Stringfield (Activision Blizzard) - Gaming’s Lead to the Metaverse
A lot of the discussion around the metaverse is just about what already exists today in online games and elevating those experiences to the next level. Jonathan Stringfield, PhD, the VP of Global Business Research and Marketing at Activision Blizzard, joined us for a fantastic and wide-ranging discussion about the misconceptions around the metaverse, gaming and web3, the influx of capital into the sector, the outlook for esports in the metaverse and much more.
Prior to his time at Activision Blizzard, Jonathan was the director of US marketing insights and analytics at Twitter, a manager of measurement solutions at Facebook and before that was at Nielsen for six years. He also holds a PhD in sociology from the University of Illinois Chicago.
And even more exciting, he has a new book out today! Check out “Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies” everywhere books are sold including on Amazon.
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Watch:
Into The Metaverse podcast covers companies, technologies and trends that are bringing this promise to life. Matthew Kanterman (the Director of Research at Ball Metaverse Research Partners) and Yonatan Raz-Fridman (founder & CEO of Supersocial) interview the brilliant minds building, shaping and investing in the metaverse.
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