Building an open, decentralized, democratic Internet is the aim of many aspiring web3 proto-metaverse platforms, seeking to create a better future for our digital selves than the one controlled by walled gardens, fueled by our personal data.
Marja Konttinen, the marketing director of Decentraland, joins us to break down the ethos of the platform, how they view the metaverse as a public good, just how nascent the development cycle of web3 metaverse platforms is, and the challenges with educating new entrants into the metaverse on its potential.
Prior to Decentraland, Marja held several years in marketing including as a Managing Director at Lockwood Publishing, a marketing strategy consultant for Hatch Entertainment, a marketing director for Flaregames and a similar role at Rovio, just to name a few. She holds a bachelor of arts degree from Tampere University of Applied Sciences and a master’s degree in Internet and Game Studies from University of Tampere.
We had terrific conversation spanning Decentraland’s definition of the metaverse, the unique positioning of operating as a foundation, the opportunity of building a platform with a major role for its DAO (and the associated challenges), what could it mean for brands to establish presence on Decentraland, what does being a community owned platform means and how it functions? how Decentraland differentiates itself from other proto-metaverse platforms? and why Marja herself is so passionate and committed to Decentraland’s purpose.
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