EP.101: The metaverse will be built on the web…
at least that is what my next guest believes.
Dive into the fascinating world of Infinite Reality with our latest episode of Into the Metaverse, featuring an in-depth interview with Liam Broza, the Chief Innovation Officer at iR. Discover how this trailblazing company is pushing the boundaries of the web, creating immersive and social 3D experiences that redefine user interaction. Learn about Infinite Reality's journey, their revolutionary use of web technologies, and how they are shaping the future of the metaverse—all while maintaining an open and interoperable vision for 3D internet.
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Three Key Takeaways:
The Web as the Metaverse's Future: Infinite Reality champions the web as the prime candidate for developing the metaverse due to its accessibility and scalability. Unlike conventional app-based platforms that impose restrictions and costs, the web offers a more open, viral pathway to engage users directly without intermediaries. By using web-native technologies, Infinite Reality is providing creators with a direct avenue to their audience.
Generative AI's Role in Content Creation: Content is pivotal for the metaverse’s expansion, and Liam highlights the importance of generative AI in bridging the content gap, especially in 3D. Infinite Reality is exploring various generative models—from text to 3D—to accelerate content creation, enabling brands and developers to transform ideas into immersive realities effortlessly.
The Promise of Immersive E-Commerce: Infinite Reality is keen on revolutionizing e-commerce through immersive experiences. By integrating AI-driven interactions and augmented reality, they seek to replicate the benefits of in-store shopping in a digital setting. This approach not only enhances product discovery but also personalizes the shopping journey, making complex buying decisions more intuitive and engaging for the consumer.
Liam Broza is the Chief Innovation Officer for Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. Liam leads the company’s platform team building iR Engine, a no-code cutting-edge spatial web platform that empowers creators and brands, regardless of technical ability, to build immersive web experiences with ease.
Liam has spent the last 15 years working at the intersection of spatial computing, computer vision, and data sovereignty. A lifelong engineer and entrepreneur with a deep bench of data learning and immersive computing skills, Liam co-founded, expanded, and ultimately led Ethereal Engine, a creator of end-to-end frameworks for web-first, social immersive experiences, to its successful $75 million acquisition by Infinite Reality.
Check out everything Infinite Reality is working on.
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