Thought Leadership Roundup for May
Yon was invited to contribute his commentary on investing.com following Roblox’s quarterly earnings:
“We need to focus on building a passionate community and get it right, and then identify the most effective paths to profit within that established system,” the Supersocial CEO contends. “Wall Street and developers have different priorities. While earnings reports are important predictions of a company’s success, as a developer, we are focused on the long-term, not the immediate numbers.”
For deeper dives on Roblox’s earnings, read:
After Roblox’s Q1 Results Underwhelmed, Has Anything Changed for Brands on the Platform?
Roblox’s shares fell 22% on May 9 after it reported results for the first quarter of 2024 and provided guidance for the second quarter that underwhelmed relative to Wall Street estimates. Although investors were dismayed at the company’s execution shortfall in the quarter, has much changed for brands and IP owners investing in the platform?
And:
If You Build it On Roblox, Will They Come?
The landscape for brands and IP owners on Roblox has changed over the last few years as more and more brands enter the platform. This has manifested both from platform changes instituted by Roblox but also how brands, IP owners and developers measure success. As more and more brands look at ways to activate on the platform, is the famous adage of “if yo…
On Glossy, Yon chimed in to provide his perspective on advertising on Roblox:
“When you put an ad inside Roblox, it’s really about the users you’re targeting and impressions,” said Yonatan Raz-Fridman, CEO of game development studio Supersocial. “It doesn’t work to build a community or engage the Roblox audience in a meaningful way.”
You will enjoy listening to the terrific podcast episode on Radio Davos, the World Economic Forum’s podcast, in which Yon alongside Brittan Heller, lecturer on International Law, Technology, and Human Rights at Stanford University, talks about Spatial computing and why the future of the Internet is 3D.