Step into the world of digital identity and self-expression in this latest episode of Into the Metaverse with guest Stephanie Hirschmiller, a thought leader at the intersection of luxury, beauty, and tech innovation. Stephanie joins us to discuss how beauty and fashion are evolving as 3D avatars and virtual worlds become more central to our lives online. Discover why major brands are investing in virtual platforms like Roblox and Fortnite, and learn what it means for identity, self-expression, and the future of fashion in the digital realm. Could our online selves soon rival the importance of our real-world identities? Tune in to explore the profound implications of the rise of digital identity and expression.
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Three Key Takeaways:
Digital Identity as the New Frontier: Stephanie unpacks why the next generation views their virtual presence as an essential part of their identity, with many prioritizing digital self-expression as much as physical appearance. This shift signals a new era where our online personas hold as much social value as our real-world selves.
Brand Engagement in Virtual Worlds: Major beauty and fashion brands are meeting Gen Z and Gen Alpha where they are—on platforms like Roblox and Fortnite, where virtual beauty and fashion become tools for social connection. As brands dive into these spaces, they’re pioneering creative ways to make virtual fashion just as impactful as traditional campaigns.
The Future of Hyper-Personalization: As technology advances, the potential for personalized beauty products in the virtual space grows, allowing individuals to experiment and express themselves in ways never before possible. With avatars acting as blank canvases, hyper-personalized virtual products may soon drive trends both online and off.
Stephanie is a brand consultant and editor working at the intersection of luxury beauty, fashion and innovation. She is also co-founder of The Future Face which hosts experiential workshopping events matchmaking beauty industry decision makers with tech providers.
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