Into The Metaverse
EP.59: Into the Metaverse with Itamar Benedy - CoFounder and CEO, Anzu

EP.59: Into the Metaverse with Itamar Benedy - CoFounder and CEO, Anzu

Hey, Yon here! Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.

This week Yon welcomes Itamar Benedy into the metaverse. Itamar is the co-founder and CEO of Anzu, the world’s most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. 

Anzu’s goal is to put players first and help advertisers reach audiences in a non-disruptive and highly engaging way. As Itamar states, “the metaverse is the digital twin of the physical world,” and he and his company are on the forefront of bringing an ad and marketing experience to the metaverse that matches its physical world counterparts.

During their conversation, Yon and Itamar discuss how to build a positive ad experience within the metaverse, the opportunities the new scale of gaming brings, how advertising can operate and scale differently in an open platform vs a closed platform, and much more.


  • Defining the Metaverse and How New Technologies Will Shape It (01:32)

  • Building a Positive Ad Experience Within the Metaverse (04:05)

  • New Scale Post-Pandemic Brings New Opportunities in Gaming (10:15)

  • What Marketers and Brands Think About the Metaverse and Gaming (14:45)

  • The Line Between an Ad and a Branded Video Game (19:15)

  • How Advertising Can Scale in Open vs Closed Platform Virtual Environments (23:00)

  • Why the Next Twelve Months May Be the Tipping Point (28:20)

Listen to the episode: Apple / Spotify / Anchor


Learn more about Anzu by visiting their website.
Follow Anzu: LinkedIn | YouTube | Discord | Twitter 
Follow Itamar: LinkedIn | Twitter 

Learn more about Into the Metaverse and Yon by visiting the website.
Follow Yon: LinkedIn | Twitter
Learn more about Supersocial by visiting the website.

Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.


Into The Metaverse
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.