Into The Metaverse
EP.64: Into the Metaverse with Tian Lim - VP Product, Roblox

EP.64: Into the Metaverse with Tian Lim - VP Product, Roblox

Hey, Yon here! Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.

This week Yon welcomes Tian Lim into the metaverse. Tian currently serves as the VP of Product at Roblox, with a specific focus on creators. Prior to Roblox, Tian’s career path featured high level roles at companies like Google, Hulu, Sony, Microsoft, and more, giving him a deep knowledge of where the world of gaming and virtual communities has been, where it stands today, and where it may be headed in the future.

During their conversation Yon and Tian discuss the democratization of creation tools, why creators will drive the future of Roblox, how to remain an egalitarian platform at scale, opportunities for brands within the Roblox ecosystem, and much more.


  • Defining the Metaverse (01:10)

  • The Potential in Roblox that Attracted Tian to Work There (02:50)

  • Democratizing the Tools of Creation (07:30)

  • Evolution of Creator Enablement (11:55)

  • Power of Creation and the Ability to Earn on Roblox (15:20)

  • Remaining an Egalitarian Platform at Scale (20:50)

  • Visibility and Transparency Into Roblox’s Tech Roadmap (23:26)

  • Opportunities for Brands and Their Place in the Roblox Ecosystem (25:47)

  • Role of AI, Interoperability, and Blockchain (31:25)

  • Ecosystem vs Platform and Building for the Future (37:53)

Listen to the episode: Apple / Spotify / Anchor


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Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.


Into The Metaverse
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.