Into The Metaverse
EP.78: Brands, Creators, IP & the Next Generation of Gaming with Chris Heatherly - CEO, Great Big Beautiful Tomorrow

EP.78: Brands, Creators, IP & the Next Generation of Gaming with Chris Heatherly - CEO, Great Big Beautiful Tomorrow

Hey, Yon here! Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.

This week Yon welcomes Chris Heatherly into the metaverse to chat about all things brands, creators, and IP in the next generation of gaming.

Chris is a veteran executive in the games industry and has been an innovator and leader at the intersection of entertainment and technology for over 20 years. He ran the games business for both Disney and NBCUniversal as a general manager. His experience working with brands and IP such as Pixar, Marvel, Star Wars, and Jurassic World make him an ideal guest to break down the modern state of brands and IP in gaming and the metaverse.

During their conversation, Yon and Chris discuss the backlash towards Web3 and NFTs in recent years, why switching costs matter so much in the modern economics of gaming, IP management in a digital-first world, and more.


  • Introduction (00:25)

  • Defining the Metaverse (01:10)

  • Connection and Interoperability (04:50)

  • Deciphering the Backlash Towards Web3 and NFTs (09:37)

  • Switching Costs and the Modern Economics of Gaming (22:09)

  • Growth Challenges for Platforms like Roblox and UEFN (31:32)

  • Brand and IP Management in a Digital World (40:17)

  • Generative AI’s Impact on the Metaverse (51:52)

  • What the Next Year Has in Store (58:35)

Listen to the episode: Apple / Spotify / Anchor


Check out Chris’ studio’s newest game launch, The Mystery Society, by visiting here.
Follow Chris: Twitter | LinkedIn

Learn more about Into the Metaverse and Yon by visiting the website.
Follow Yon: LinkedIn | Twitter
Learn more about Supersocial by visiting the website.

Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.


Into The Metaverse
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.