Hey, Yon here! Welcome to Into The Metaverse. My mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that I publish.
This week Yon welcomes Morgan Tucker into the metaverse to talk about the role of 3D avatars to build online connections and how Rec Room is going about doing this.
Morgan is the Head of Creator at Rec Room, where he works to empower creators to make incredible interactive experiences, develop community, and achieve long-term success. Prior to Rec Room, Morgan led Product for Music, Brands and Education at Roblox, developing groundbreaking projects like Spatial Voice Chat, immersive virtual concerts, the Gucci Garden virtual exhibition, and more. An inventor by trade, musician and creator at heart, Morgan has had a fascinating and impactful career that gives him a well rounded vantage point on the future of the metaverse.
During their conversation, Yon and Morgan discuss Morgan’s career journey through many notable metaverse platforms, how brands can be authentic with their activations, what metaverse platforms can learn from the dominant social media platforms, growth and key challenges for Rec Room, and much more!
Chapters:
Episode and Guest Introduction (00:00)
What is the Metaverse (03:00)
Morgan’s Career Journey (05:10)
The Moment Morgan Knew Adoption at Scale Was Coming (09:30)
Authentic Brand Activations in the Metaverse (12:30)
What Metaverse Platforms Can Learn From Social Media Platforms (18:50)
What Morgan Saw in Rec Room that Made Him Join (21:50)
Key Challenge for Rec Room Balancing 3D and 2D Engagement (26:53)
Building and Nurturing the Creator Community on RecRoom (29:55)
Role 3D Avatars Play in Reimagining Connection Online (34:40)
How Brands and Marketers Should Approach These Platforms (40:55)
Morgan’s Most Exciting Thing in Next Twelve Months (44:55)
Listen to the episode: Apple / Spotify / Anchor
Watch:
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Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.
EP.82: Creation, Expression and Connection in an Avatar based 3D Internet with Morgan Tucker - Head of Creator, Rec Room