Into The Metaverse
Shows
EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman
0:00
-41:48

EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

Welcome to Into The Metaverse. Our mission is to help you understand what is the metaverse, how it will impact our lives, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, Into The Metaverse is for you. Subscribe to get access to every letter and podcast show that we publish.


Roblox has a large, vibrant community of Gen Z users that spend on average about 2.5 hours per day on the platform. And to discuss how best to market to this audience, Yon welcomes Krystal Hauserman, a dedicated marketing executive to the podcast.

Krystal was previously the CMO of 11:11 media, the company founded by Paris Hilton to transform the celebrity’s consumer products, entertainment and media empire for a youth audience. Notably, they launched a persistent Roblox experience themed around Paris.

Krystal and Yon had a great conversation covering a broad range of topics, including bringing celebrity experiences to the Roblox platform, learnings from interacting with Gen Z and Gen Alpha users on Roblox and more broadly in marketing and much more.

Listen to the episode: Apple / Spotify / Anchor

Watch:

Follow Krystal: LinkedIn | Website

Learn more about Into the Metaverse and Yon by visiting the website.
Learn more about Supersocial by visiting the website.
Follow Yon: LinkedIn | Twitter


Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.

Share

Discussion about this podcast

Into The Metaverse
Shows
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.