Into The Metaverse
EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

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Roblox has a large, vibrant community of Gen Z users that spend on average about 2.5 hours per day on the platform. And to discuss how best to market to this audience, Yon welcomes Krystal Hauserman, a dedicated marketing executive to the podcast.

Krystal was previously the CMO of 11:11 media, the company founded by Paris Hilton to transform the celebrity’s consumer products, entertainment and media empire for a youth audience. Notably, they launched a persistent Roblox experience themed around Paris.

Krystal and Yon had a great conversation covering a broad range of topics, including bringing celebrity experiences to the Roblox platform, learnings from interacting with Gen Z and Gen Alpha users on Roblox and more broadly in marketing and much more.

Listen to the episode: Apple / Spotify / Anchor


Follow Krystal: LinkedIn | Website

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Yon is the founder of CEO of Supersocial, an innovator and leading developer, publisher and technology company focused on virtual worlds. Thank you for subscribing to Into The Metaverse. We grow when readers who appreciate our work spread the word.


Into The Metaverse
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.