Nov 3, 2022 • 42M

EP.29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands

Open in playerListen on);

Appears in this episode

Jane Bernhard
Yonatan Raz-Fridman
Into The Metaverse is a multi-segment podcast show focused on deep coverage of the Metaverse through interviews with brilliant minds who build, create for, and invest in, the metaverse.
Episode details

Yon is founder and CEO of Supersocial, a metaverse company that develops, publishes and operates cutting-edge virtual worlds on Roblox and other emerging platforms. Its business platform – which includes a development studio and publishing services, enables world-class brands and IP owners, as well as its owned IP, to enter the metaverse through bold creativity and unmatched product quality. Yon is also the creator, publisher and host of Into The Metaverse, a leading podcast and newsletter where anyone can learn about the metaverse.

We cover in detail why brands are entering the metaverse, how Supersocial and NARS Cosmetics set a new standard for innovation in the space with NARS Color Quest, and how marketers and brand builders can meaningfully nurture and inspire a community of fans through next generation experiences.

Listen to the episode on: Spotify Apple / GoogleAnchor.


If you liked this episode:



Bonus Ask:

  • Leave us a review on Apple Podcasts - it truly helps!

  • Subscribe on YouTube - you’ll be notified when new videos drop.

  • Follow us on Twitter (Yon’s DMs are open).

Our mission is to become the leading destination to learn about the metaverse - what it is, why it’s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by publishing podcast shows and letters that help make sense of the metaverse.

Into The Metaverse is a multi-segment podcast show that covers companies, technologies and trends through deep interviews with the brilliant minds who build, create for, and invest in the metaverse.

Hosted by Yonatan Raz-Fridman (founder & CEO of Supersocial) with the Marketing segment co-hosted by Jane Bernhard (Columbia MBA)

Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice.