Into The Metaverse
EP.35: Into The Metaverse with Shahar Sorek (Overwolf) & Mishi McDuff (House of Blueberry)

EP.35: Into The Metaverse with Shahar Sorek (Overwolf) & Mishi McDuff (House of Blueberry)

Joining me today are Shahar Sorek, CMO of Overwolf and Mishi McDuff, founder and CEO of Blueberry. We cover in detail the role of user-generated content in fueling the metaverse with content and experiences that help shape the future of the Internet, and how digital fashion fits in.

For background, Blueberry is a digital wearables company which to-date sold more than 20 million units of virtual clothing since its 2012 launch. Among other things, Blueberry launched a “high caliber fashion collection on Roblox” in partnership with the Broadway show “Dear Evan Hansen.” Overwolf, the guild for in-game creators, operates CurseForge, the world’s largest mod repository, is leading the way when it comes to partnering with major publishers and making sure creators get paid for their work.

Listen to the episode on: Apple / SpotifyAnchor.


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Our mission is to become the leading destination to learn about the metaverse - what it is, why it’s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by publishing podcast shows and letters that help make sense of the metaverse.

Into The Metaverse is a multi-segment podcast show that covers companies, technologies and trends through deep interviews with the brilliant minds who build, create for, and invest in the metaverse.

Hosted by Yonatan Raz-Fridman (founder & CEO of Supersocial) with the Marketing segment co-hosted by Jane Bernhard (Columbia MBA)